It's time to say goodbye to Ironstar Helsinki, the company I founded back in 2005. It's been a great journey, with two online games developed, launched and got to do a lot of things, raised two angel rounds and was the CEO of a company for several years.

Our first game was MoiPal, a mobile virtual world where you'd have this small character living in your phone, and you could send him or her on adventures into Pal City. The game was quite successful in Finland, attracting some users, although we never got it to become an international success.

Then we made the switch, after developing MoiPal for almost four years, to Facebook games, and launched Disco Empire in the spring of 2010. That game was much ahead of MoiPal in terms of possibilities to succeed, and we did organically grow the game to over 300.000 monthly active users in November 2010, making well over 20.000 euros a month in revenues. After that the game started it's stady decline. We can only blame ourselves for this, since we mostly focused on monetization first, retention second. New features were aimed at paying users and less at the masses. Soon we had a game that didn't monetize that well anymore.

After a failed acquisition and failing to raise more funding during spring 2011, we started to shut down the company in June. I am pleased to see that everyone got new jobs in the gaming industry quite soon.

I myself am happy to announce that I have just joined gaming startup Supercell as Director of Analytics. You should check out Supercell's game Gunshine on Facebook.

There's a lot of lessons that I've learned and the most important one is that you need to try new things out. Never stop trying new things out.

You can follow my new adventures on Twitter, I'm there as @joakim_a